A Retail Strategy Used By Apple Inc Essay Example | Topics and Well Written Essays - 2500 words

A Retail Strategy Used By Apple Inc - Essay Example The researcher states that the developing force of retail rivalry because of the rise of new contenders, arrangements, and innovations, and moves in client needs is constraining retailers to give more consideration regarding long-haul vital plans. As the retail administration choice making procedure demonstrates, a retailing technique is an extension between understanding the world retailing that is, the dissection of the retail environment, the strategic stock administration, and store operations embraced to execute the retail methodology. The retail procedure gives the course retailers need to strategize successfully with their market environment, clients, and contenders. The last component of a retail strategy is the retailer's methodology to build a feasible competitive edge and this is one of the core competencies of Apple. Any business action that a retailer takes part in can be the premise for preference; however, a few favorable circumstances are practiced over a long period, though contenders can copy others practically quickly. Making leeway implies that the retailer, essentially, develops a boundary around its position in a retail showcase. At the point when the boundary is wide, it will be hard for contenders outside the divider to enter the business sector and seek the retailers target clients and a decent case is Apple Inc's retail procedure. Over the previous years, Apple stores have ended up much more enthusiastic, from an area inside the Louver in Paris into one spotted under a 40-foot-high glass barrel in Shanghai. Working for an Apple store can be an aggressive process typically needing no less than two rounds of interviews. Candidates are addressed about their initiative and critical thinking aptitudes, and additionally their eagerness for Apple items as supported by a few presents and previous Apple store representatives. While most retailers need to search out staff, retail masters say numerous Apple stores are overflowing with candidates. Once employed, employees are prepared broadly and are taken to classes that apply Apple standards of client services.

Moral, Social, and Political Philosophy Comparison Essay Example for Free

Moral, Social, and Political Philosophy Comparison Essay Philosophy is a vast subject area to talk about. It is already known that philosophy involves the way people think about different things and how we questions things around us. The primary goal of philosophy is to obtain knowledge. To get and understanding of knowledge and question knowledge is what philosophy is all about. Philosophy has been studied by philosophers for years and every philosopher has his or her own take on what philosophy means to them. Sometimes there are agreements and sometimes there are disagreements within the philosophy community but with the debates being raised goes the rise to the knowledge that exists in philosophy. Through studies and debates philosophers have found that there are many different types of philosophy. Three very important types of philosophy are moral, social, and political philosophy. These three philosophy types are examined over and over by many philosophers. There is a lot of insight that can be learned by all three philosophy types. To get a more insight into moral, social and political philosophy one must compare and contrast the differences and similarities in the three types. Moral philosophy is the philosophical study of moral judgments- value judgments about what is virtuous or base, just or injust, morally right or wrong, morally good or bad or evil, ,morally improper or proper. (Moore-Bruder, 2005) For example, if you see an older lady with a lot of groceries in her hand then one would say it would be morally right to help the woman with her groceries. So it would be morally right to help those that are in need of help. Many philosophers study this type of moral philosophy. Asking questions about what makes something wrong or right morally. There are also three different ideas about morals which are skepticism, relativism, and subjectivism. Skepticism would be when people feel that having moral knowledge is not humanly possible. Basically we do not know what moral standards are. This means that any thing goes and there is no right or wrong belief. Relativism is the fact that different cultures have different beliefs and have differences on what is morally right or wrong. Subjectivist basically is what is right or wrong depending on what you might believe as an individual person. Within moral philosophy there is also the use of egoism which is putting your self-interest in front of everything else. The pursuit of pleasure is hedonism. (Moore-Bruder, 2005) Knowing how to seek put pleasure and embracing it is a description of this type of moral philosophy. There is also what is called social philosophy which goes hand in hand with moral philosophy. In social philosophy we bring up questions about social behavior. Basically how is the behavior of a person in different social settings? The legitimacy of different laws socially and the breakdown of revolution. There is the break down of social questions when it comes to things like demographics, culture, and science. Social philosophy helps with understanding changes and different patterns within societies. Then you have what is called political philosophy. This means finding the best form of political existence. (Moore-Bruder, 2005) It helps give an understanding to the nature of political relationships and also authority. This means that there are questions rose like How do you determine whether someone is to go to jail or pay a fine? Such questions like that tap into the political environment of philosophy. In political philosophy it is said that the philosopher Aristotle was an ethical naturalist and because of that he was sometimes viewed as the source of natural law political theory. (Moore-Bruder, 2005) That means that there a questions are answered through natural law which is suppose to determine right or wrong. In political philosophy there are four kinds of law which are eternal law, divine law, natural law, and human law. Now eternal law is the idea that God rules over everything and divine law puts people in the direction of his or her supernatural goal which is eternal joy. Natural law is the eternal law God which could be described as happiness on earth or the natural goal of man. Last, human law is the laws that are made through the thoughts and ideas of man. These all show different aspects of political philosophy. Different rights one would have come along the lines of political philosophy. In conclusion, the depth of philosophy goes far beyond each of our understanding and that is why studying the different aspects of philosophy gives those better insights into things that are questioned. Moral philosophy deals with what is morally right or wrong in different individuals eyes. Social philosophy deals with the social aspect of questioning social ideas and changes. Whether it is laws, science, culture, or demographics, these ideas can bring forth socially motivated questions. Last, political philosophy deals with the different political questions of what is right and wrong and how we determine this through political questioning. All three of these political philosophies are dissected through constant study and debate on what is really the basis of philosophy. Reference:Moore, B. N. , Bruder, K. (2005(. Philosophy: The Power of Ideas (6th ed. ). Boston: McGraw-Hill (Packaged with PowerWeb). Retrieved: January 14, 2009.

Rap Music Is Not Music Essay -- Art

Rap Music Is Not Music Describing the (disenchanting) chanting of â€Å"Rap Music† as singing or as music is indeed (in either case) a capital misnomer. Real Music is the careful arrangement of organized sounds in the form of notes that then result in a smooth blend of rhythm, tone, and pitch that when united, is quite pleasing to the ear. Rap is not music. The unpleasant-sounding horror is chaotic dissonance and certainly not elegant consonance. Rap is veritable noise pollution that is tastelessly amplified from a cumbersome boom box. Generally speaking, unlike black soul music and traditional black rhythm and blues, Rap is both heartless and soulless. Standard love songs show respect and consideration for a member of the opposite gender but most contemporary Rap lyrics promote a hedonistic â€Å"me first† ghetto survival theme that is cruelly perpetuated upon its afflicted listening audience. When Rap songs first appeared I believed that the clamorous nonsense would be another fad phenomenon that would gradually vanish like ‘70s disco music had slowly but surely lost its clout (along with our attendant intrigue and curiosity). But unfortunately the dunce-like Rap lyrics herald the worst elements of society and the brazen inflammatory words glamorize sex, drugs, random and deliberate violence’ and gang intimidation themes that through-and-through reek with sexism, racism and the glorification of the ghetto mentality. In most Rap song themes the dysfunctional dregs of the inner city are elevated to hero status while the â€Å"entertainers† sound like disgruntled grunting angry contemporary cavemen’ who are advocating the downfall of â€Å"white America† with vitriolic words expressing rage, rebellion and social revolution. This expansion of the â€Å"easy-money anti-establishment ghetto mentality† is fueling resentment and hostility among â€Å"disenfranchised† inner city youth as well as contaminating the gullible and vulnerable minds of suburban teens. But the entire reprehensible in-progress-brainwashing technique that â€Å"Rap Music† demonstrably utilizes is both a sham and a canard that is trafficking affected teens down a treacherous One-Way-Street that leads only to a permanent lackluster socio-economic cul-de-sac. What a pathetic and ignoble social disaster! In the ‘50s and early ‘60s black rhythm and blues imaginatively captured the hopes, the dreams, the ideals and t... ...lity has replaced compassion. To add to the ongoing dilemma other benign abstractions also have been viciously assaulted. In the â€Å"Rap Music World† defiance has replaced respect, sex has replaced courtship, using others for personal gain has replaced basic courtesy and wanton rape has replaced teen romance. â€Å"Rap Music† (in general) is definitely a harmful and dangerous factor to American civilization because the colossal scourge equates (in innocent adolescent minds) pervasive corruptive moral fallacies purporting that: adventures tragically equals thugs and drugs, that freedom is social anarchy, that love is the same thing as sex, that justice is a vigilante-oriented lifestyle, that truth can only be represented as deplorable ghetto misery, that honor is nothing more than revenge and last but not least, that Thomas Jefferson’s â€Å"Pursuit of happiness† is really only the pursuit of selfish pleasure. In conclusion, the flimflam known as â€Å"Rap Music† is not bona fide music because the blight is without grace, without beauty and without love, the fundamental truly joyous qualities that are vitally necessary in order to make life both satisfying and worthwhile in any given civilization.

Need vs Want Essay

There are N number of products under various categories in the market. But how many of them are successful is a fact that needs to be analyzed. The customer can view only the end product. But the actual fact behind the success of the product is invisible to the customer. One of the most important factors that lead to the success of the product is Marketing. The term marketing revolves around three basic principles –â€Å"Needs, wants and demands†. It is very important to understand the difference among the three before identifying the needs and wants of our examples Mountain dew, Nike shoes and IPod. Needs: Human needs are basic requirements Human needs are the basic requirements and include food clothing and shelter. Wants: Wants are a step ahead of needs and are largely dependent on the needs of the human beings. For example, you may want chocolates but the basic need is food. Demands: A step ahead of wants is demands. When an individual wants something which is premium, but he also has the ability to buy it, then these wants are converted to demands. Having understood the difference among needs wants and demands, let us analyze the Needs versus Wants of Mountain Dew, Nike Shoes and IPod. A product becomes successful when the customer is attracted by it. The first striking feature is how the product is presented. The attractive green color label and the name of the product scores rightly. Added to it, it is marketed by famous film stars like Salman Khan and Mahesh Babu. This advertising factor alone will drive people to buy Mountain Dew. The customer’s basic need here in this context would be a drink which has good taste, which is small and affordable, which has the reasonable quality for the money that he pays. This need factor is changed to want when this product is visually appealing and instigates one to buy this product. This appeal is created by the label, logo and the advertisement as stated earlier. Branded products are the most wanted in the market at any given point in time. But one has to understand that the brand got established in the market with its quality. Nike is an example of such a top range product which has the skill to meet the customer wants and needs. The customer’s need of shoes aligns to a point where he gets the much wanted comfort. Nike will be the first choice as the name itself serves as the guarantee. There are variety of designs and features across the product balancing the comfort factor as well. They help enhance the physical strength by best enabling the body, perform its best while exercising and jogging. The world’s best athletes who represent in Olympics go for Nike. This exemplifies the quality and the comfort which fulfils the wants of the customer. Yet again Nike fulfils the customer’s needs being comfortable and affordable, wants being fashionable and varieties to choose from. The customer feels great and proud to use the product because the shoes not only reflect one’s reputation but also prove to be appealing and performing. The factors discussed for the above two products holds good for IPods as well. Apple product holds the highest brand value in the world market. The company was a pioneer in introducing a device which is small, compact and portable yet offers mobile on the go music. Music addicts’ and lovers’ needs were rightly understood and thus the product made a history in its reputation and sales. An individual who wants to stay connected to music would need a quality device which enables him or her listen to music. Besides meeting this common expectation, Apple made listening to music interesting but adding its own flavor of brand, quality, style and varieties. The product comes in so many customized fashions that everyone would have one to choose from. The wide range of products like iPod shuffle, iPod nano, iPod mini, iPod touch, iPod shuffle etc, it satisfies a wide range of customers form different categories as well. Not just the product, even the accessories are so stylish and they serve multipurpose apart from music that people would want to buy an iPod in their lifetime once. Such needs and wants of the customers made the company grow beyond just meeting the customer’s expectation and come with new features every time. All these summarize and narrow down to the fact that for a company to be successful and to survive in the market race for a longer time maintaining its reputation and quality, it has to always be able to meet the needs of the customers, which are the basic requirement of the product like purpose, quality and affordability, and wants of the customers, which would reflect their personality, style, pride and reputation. Ultimately the customer decides if he or she buys the product. In order to convince the customer buy the product, there has to be the perfect balance of the needs and wants requirements. All the three example companies have understood this basic principle and have made a perfect blend of the requirements to offer the best product to the customer. When a customer is impressed with a product, he or she establishes a bond to the company which cannot be broken than easily. Both the company and the customers are mutually benefitted by this. Company makes profit and the custom er is happy!!!

Conflict Scenarios

The model incorporates seven steps; define he situation, describe and collect needed Information, develop alternatives, develop agreement among those Involved, decide which alternative Is best, and determine whether the decision was a good one and follow up (Nickels, McHugh. & McHugh, 2010). In following the steps, eliminating steps that are irrelevant, the managers can develop a solution. The situation explains that the marketing department is no longer collaborating on an important project. The three members cannot decide on an ad visual causing the team to disband.An alternative solution Is to have the manager ecocide which visuals to combine for the final product. This resolves the disagreement between members because the choice was taken leaving no conflict. The Just Right Tire marketing team can now meet the deadline. Conflict is common in workplace teams and is not always bad. Conflict is important because it provides different strategies for completing a common goal. A common cause of conflict in a group is a breakdown in communication. Examples of communication breakdown are misunderstandings, cultural differences, and poor listening (Skills, Gulper, Shyness. 010).The manager's responsibility Is to find a solution and resolve the disagreement. Conflict resolution is important because too much conflict can lead to an impasse and effect performance. Since Jan, Sally, and Mark have been very successful in the past working on a team an effective conflict resolution process would be to have all the parties' compromise. The Compromise approach Is where each party would be bring forth their arguments and find a common ground, each would receive some and each would have to sacrifice a little as heir marketing project, compromising would be an effective way for the team to resolve their conflict.Another conflict resolution method that the manager could follow would be collaboration. Collaboration as defined by Winnable (2010), â€Å"is the parties attempt to r esolve their conflict by finding a mutually beneficial solution through problem. Collaboration Is a win-win situation compared to compromising where everyone loses a little, the Issue Is that collaboration can take more time to come too resolution. Since Jan, Sally, and Mark have worked effectively in the past gather collaboration would be effective.The reason is they all have the same goals in getting this marketing project completed however there was a breakdown in communication. Collaboration is the most effective when the parties have the same goals, have open communication, and have a shared level of trust (Wallace, 2010). In order to resolve the conflict with Jan, Sally, and Mark at Just Right Tire Company, ten manager snouts perform ten primary Tunnels AT management. I en primary functions of an effective manager consist of planning, organizing, leading, and monitoring (Nickels, McHugh, & McHugh, 2010).The first step of the manager is to setup a plan and approach the team to develop and to promote the new tires for the company. Once the team is aware of the plan, the manager should organize the responsibilities of each team member. The manager was aware of the strengths of each team member, that they worked well together, and produced successful ads in the past due to each member's different strengths. While Jan, Sally, and Mark are working together the manager should also be leading the team by guiding, coaching, ND motivating them to achieve their goal to produce a successful ad for Just Right Tire Company.